Welcome to Kumulos - The Mobile App Performance Management (mAPM) Platform!
The technical performance and the commercial success of an app are intrinsically linked. Kumulos is the only platform that gives you complete visibility of how well an app is performing technically, how this is impacting the audience and then the ability to use this analytics to target automated push notification and in-app messaging campaigns that increase engagement...
App Store Optimization lets you see how well your app is performing in the App Store and Play Store, including recent reviews and how your app ranks for certain keyword searches vs. competitive apps.
Analytics collates all the data from ASO, Messaging and Diagnostics together with the usage of the app itself to give vital insights into the audience (who is using the app, where and on what device), retention (who is still active after 7 or 30 days), engagement (when is the app used and for how long) and conversion (through key user journeys) as well as how well the app is performing. All of this helps you make informed decisions on how to drive more downloads, increase retention and conversion.
Analytics events can be used to trigger automations such as run a script or send a push notification.
Reporting lets you generate weekly and monthly reports summarizing who is using your app, how engaged they are with your app and how well the app is performing. You can run as many reports as needed, annotating and customizing the content if required prior to delivery to your client.
The RESTful Analytics API lets you access the underlying data should you wish to present elsewhere. If you want to export analytics events into any other data warehouse or BI tools such as Big Query then you can do this with our powerful, serverless scripting engine, KScript.
Push Notifications & In-App Messaging¶
Push Notifications are an effective way to keep users engaged with an app. With Kumulos, you can schedule marketing campaigns from the console or send push notifications automatically in response to events by using Automations, for example, when a user enters a Geofence, or via the Push API.
In-app messaging allows you to deliver rich content to users whilst they are in the app. Use in-app messaging to boost conversion through the on-boarding journey, highlight special offers, ask users to rate your app, subscribe to receive push notifications and much more.
Push notifications and in-app messaging can be combined and used together for maximum effect. Once enabled and configured, you will be able to send unlimited push notifications and in-app messages to users of your app on both iOS and Android devices. You can use segments, channels, geofences and beacons to target your audience, trigger automations and schedule campaigns.
Crash Reporting & Diagnostics¶
You work hard to acquire users for your app, but they will have no hesitation uninstalling your app if it crashes, has bugs or is slow. Crash Reporting & Diagnostics gives you complete visibility of the technical performance of your app and all the services it depends on to function so you can pro-actively minimize the impact of any problems on your audience.
Monitoring Checks alert you when there are problems with any of the API Endpoints that your app depends on to function, such as an endpoint being unreachable, returning the wrong response code, having a slow response time or returning a data payload with the incorrect shape.
Crash Reporting alerts you when exceptions occur in your app, providing all of the information needed to pro-actively prioritize and fix issues before they negatively impact retention rates.
Backend is our mobile Backend-as-a-Service (BaaS) feature to manage the content in your app via easy-to-use, SQL based data storage in the cloud and RPC API Methods to access and manipulate data from one of our many mobile SDKs (including Objective-C, Swift, Android, Cordova, Xamarin, React Native, Unity and more) or server-side, via REST, PHP or any HTTP Client.
KScript is our powerful, serverless scripting engine. KScripts can be called directly from the mobile SDK, invoked in automation rules triggered by analytics events or run on a schedule, for example to interrogate raw analytics event data and export into data warehouse or BI tools such as Big Query.
Running an agency? Great! Kumulos is the only platform for mobile app developers that will save you time and money during the app build and make you money once the app is launched.
Rebrand your console, the client portal and reports with your own logo, colors and subdomain so it is your brand that your clients see when they login.
Keep life simple with Kumulos - All of your clients, all of their apps, all in one place!