The Audience tab shows who is using the app, where they are located, as well as the device, operating system and version of the app they are using. If you have enabled Push Notifications it will also show how many users have subscribed to receive push notifications.

Location Map

The location map shows how all the installs of the app are distributed between different cities and countries. You can click on the map to expand and interact with it (drag, zoom in/out etc). When expanded, click on any location to see how many installs the app has in that location.

Location Map

Note that an install will only ever be counted once, in the last location that install was active.

Total Installs

The total installs chart shows, over the last 120 days, the cumulative total installs of the app for all time. It can be grouped by country or OS to show how the total install base compares by geography and between iOS and Android etc.

Total Installs

The widget to the right shows the total number of new installs in the last 30 days and how this compares to and is impacting the total installs of the app for all time.

OS Versions

The OS Versions pie chart shows how the install base is distributed between different versions of Android and iOS. An install will only ever be counted once, on the last version of the OS that the install was active.

OS Versions

App Versions

The App Versions pie chart shows how the install base is distributed between different versions of the app. An install will only ever be counted once, on the last version of the app that the install was active.

App Versions

This can help highlight if a number of users were lost due to problems on a particular version of the app (as the installs remain on that version).


Push Subscribers

If you have enabled Push Notifications you can see, over the last 120 days, the total number of installs that have subscribed to receive push notifications and how this varies between iOS and Android. Ideally, these charts should closely match the total installs charts above.

Push Subscribers

The widget to the right shows the number of new subscribes and unsubscribes in the last 30 days. The number of new subscribes should ideally closely match the number of new installs above. If the number of unsubscribes is high, then this will lead to a discrepancy between total installs and push subscribers.


Hardware

The hardware table shows the most popular devices the app has been ever been installed on by both manufacturer and model.

Hardware

Countries

The countries table shows how all the installs of the app are distributed between different countries.

Countries