Push Notifications are an effective way to keep users engaged with an app. With Kumulos, you can schedule marketing campaigns from the console or send push notifications automatically in response to events by using Automations, for example, when a user enters a Geofence, or via the Push API.
Once enabled and configured, you will be able to send unlimited push notifications to installations of your app on iOS and Android devices, via the native Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM).
You can send notifications as part of a marketing campaign from your agency console and/or let your clients send push notifications from their client portal. You can Schedule notifications in advance to be sent in the future. You can also create automation rules to automatically send push notifications on a trigger such as a device entering or exiting a Geofence or failing to complete a user journey, such as checkout.
If you want to send notifications when specific events occur in your app, you can do this in one of three ways. You can create automation rules to automatically send push notifications on a trigger such as an analytics event or funnel drop-off. You can send push notifications from, and report open rates to, any other backend system using the Push API. Alternatively, if you use the Backend feature of Kumulos, you can send push notifications via Kscripts (for example: when a user has a new chat message or a post gets a new like).
In-App Messaging allows you to deliver rich content to users whilst they are in the app. Use in-app messaging to boost conversion through the on-boarding journey, highlight special offers, ask users to rate your app, subscribe to receive push notifications and much more.
Push notifications and in-app messaging can be combined and used together for maximum effect. Once enabled and configured, you will be able to send unlimited in-app messages to installations of your app on iOS and Android devices. You can then send in-app messages as part of a marketing campaign from your agency console and/or let your clients send in-app messages from their client portal. You can also Schedule in-app messages in advance to be sent in the future.
The SDKs supporting In-App Messaging are currently in private beta. Please contact us for a demo or to be notified when the SDKs are available.
Kumulos provides different ways to target who you are sending push notifications and in-app messages to.
You can build audience Segments to target specific users of your app based on the user attributes and analytics events you send to Kumulos as well as well the analytics data Kumulos captures automatically from the install (for example when the app was last opened).
You can use Channels to categorize the content you send and let users subscribe to content relevant to their preferences.
You can define Geofences to target installs within a specific area or within a certain radius of a fixed point on a map (e.g. within 1000m of a retail outlet that is running a promotion).
You can also add Beacons to target installs when they come into proximity of that beacon.