Push Notifications are an effective way to keep users engaged with an app. With Kumulos, you can schedule marketing campaigns from the console or send push notifications automatically in response to events by using Automations, for example, when a user enters a Geofence, or via the Push API.
Once enabled and configured, you will be able to send unlimited push notifications to installations of your app on iOS and Android devices, via the native Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM).
You can send notifications as part of a marketing campaign from your agency console and/or let your clients send notifications from their easy-to-use client portal. You can also Schedule notifications in advance to be sent in the future.
In-App Messaging allows you to deliver rich, personalized content to users whilst they are in the app. Use in-app messaging to boost conversion through the on-boarding journey, highlight special offers, ask users to rate your app, subscribe to receive push notifications and much more.
Push notifications and in-app messaging can be combined and used together for maximum effect. Once enabled and configured, you will be able to send unlimited in-app messages to installations of your app on iOS and Android devices. You can then send in-app messages as part of a marketing campaign from your agency console and/or let your clients send in-app messages from their client portal. You can also Schedule in-app messages in advance to be sent in the future.
Web Push Notifications¶
Web push notifications extends the power of the Kumulos Mobile Engagement Platform to the web, so you can retain and engage users on your website or web app (incl. PWA) with all of the same user and behaviour-based segmentation and targeting as is available for hybrid and native mobile apps.
Kumulos provides different ways to target who you are sending push notifications and in-app messages to.
You can build audience Segments to target specific users of your app based on the user attributes and analytics events you send to Kumulos as well as well the analytics data Kumulos captures automatically from the install (for example when the app was last opened).
You can use Channels to categorize the content you send and let users subscribe to content relevant to their preferences.
You can define Geofences to target installs within a specific area or within a certain radius of a fixed point on a map (e.g. within 1000m of a retail outlet that is running a promotion).
You can also add Beacons to target installs when they come into proximity of that beacon.
Your media library is where you can store images and videos for use in your push notifications and in-app messages and templates. You can also search the Unsplash stock image library.
You can design and save templates that can be re-used when you and your team are sending in-app messages via the console, via the Messaging API or via Automations. Templates can contain dynamic content tags that will be replaced when the message is sent.
Automations allow you to use events as a trigger to fire actions. For example, you can send a push notification when a user enters a geofence or if a user does not complete a journey such as checkout.
You can also send push notifications from, and report open rates to, any other backend system using the Push API. Finally, if you use the Backend feature of Kumulos, you can send push notifications via Kscripts (for example: when a user has a new chat message or a post gets a new like).